Collection: Mabelle O'Rama

Among the newest voices in independent perfumery, Mabelle O'Rama stands out for treating fragrance not simply as perfume, but as a form of artistic expression. Founded during the Covid pandemic by Lebanese-British perfumer and artist Mabelle, the London-based olfactive studio combines perfumery, visual art, storytelling, and sensory exploration to create fragrances that move between memory and imagination, heritage and futurism, nostalgia and fantasy.

Despite being a relatively young perfume house, Mabelle O'Rama has attracted notable industry recognition and being recognised as Perfume Person of the Year by ÇaFleureBon in 2025.

Mabelle O'Rama represents a new generation of artist-led perfumery, where fragrance is not simply worn but experienced as a form of narrative, memory, and artistic expression.