Jorum

Phloem | Jorum Studio

An unusual, salty-sweet fruity gourmand with passion fruit and rhubarb against ambrette, sesame and driftwood.

Phloem takes its name from the plant tissue that transports nutrients through a tree’s bark, a fitting name for a fragrance built on contradiction. Bright, tart fruits meet a salty, driftwood-tinged base, creating something genuinely unlike anything else in mainstream perfumery.

Part of Progressive Botany Vol.1 collection by Jorum Studio, Phloem takes its proud spot in Modern British Masters collection at dot for its creativity.

£89.00 GBP

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Notes

Head: passion fruit, rhubarb, mulberry, nasturtium, honeysuckle, blaeberry, camellia, oysterplant.
Heart and Base: meadowsweet, gorse, ambrette, sesame, amyris, tonka bean absolute.

Story

Like a neon trident, vascular blooms rip through mercurial waters. Candied rosé sky floods the costal cottage provoking lucid dreams of obsessive Selkie skin-love, lips smack with saline dab. There is a violent, primal sensuality that bewitches before embracing. The entire composition is a balancing act of contradicting raw materials blended instinctually to create a shocking and diffusive bouquet of devastating release. Phloem presents a miasma of olfactory sin; flushed skin, shoreline, carnival frivolities, caviar, lipstick smears and erogenous effluvium.

Perfumer

Euan McCall

Size 30ml 50ml

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